Today more and more businesses, entrepreneurs and even SaaS solutions are choosing the internet to develop their business. To stand out, a lot of energy is spent on creating an original graphical interface, a clean design, a thoughtful UX from start to finish to ensure the smoothest possible user experience..
Promotional and targeted methods are also in the priorities of these online platforms but beyond these commercial techniques learned in all business schools, there remains an element that is often wrongly overlooked : the user account authentication step.
Companies in the online market tend to forget and abandon it, but authentication is an integral part of the user experience. If you doubted it, implementing a particular authentication model is a strategic choice, which can sometimes reveal the ethics of your company… Why is this step so important? We will explain everything to you!
This is a companion discussion topic for the original entry at https://www.unikname.com/en/2020/10/ecommerce-attract-more-users-with-authentication/